New video and campaign by Orio AB / Saab Parts:
70 years in the automobile industry and an iconic lineup of cars. Simply because the brand ceases to exist, doesn’t mean its journey is over. It still has a role to play, and so does the caretakers and champions of the Saab legacy. Saabs on the road today, are more important than ever.
They are an endangered species. Making them precious, unique and a rare part of automobile history. Parts for Life have teamed up with others that are on the same journey – the endangered animals. We are creating a campaign to educate about the importance of conversation, preservation and diversity.
Not only of cars but of all things we have on this planet to share.